What Gives? The Perplexing World of Mailing Lists

If you’re an avid online shopper, you’ve undoubtedly considered joining a mailing list at some point during checkout. Agreeing to join these lists often comes with the promise of a discount on your purchase. However, the deal may not work in your favor if you do not utilize that discount.

What follows is a barrage of promotional emails flooding your inbox, each touting deals and offers that you have little to no interest in. It leaves one wondering how these companies persist in doing precisely what they vowed not to do when you initially signed up for their mailing list.

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