Small Print Alert!
When cautioning potential buyers against using the rope you’re selling for mountain climbing, it might be wise to reconsider your marketing approach. Specifically, it’s probably best not to include a silhouette of someone scaling a rocky cliff on the packaging!
Three kinds of people might purchase this rope: those who read the fine print and use it as intended, those who don’t even notice it, and those who read it and decide to ascend the mountain regardless!
