Drinks for the indecisive
Between 2007 and 2010, Singapore introduced an intriguing concept to the beverage market with drinks literally named “Anything” and “Whatever.” This novel idea played on the common indecisiveness people often express when asked about their drink preferences. “Anything” offered a range of carbonated soft drinks, while “Whatever” provided various non-carbonated options, such as teas and juices.
The catch was that consumers couldn’t know the specific flavor they were getting until they opened the can, making the act of choosing a drink both a surprise and a fun experience. This unique marketing strategy turned a mundane decision into an amusing gamble, embodying the creativity and innovative spirit of Singapore’s consumer goods sector. The concept behind “Anything” and “Whatever” beverages captured the imagination of both locals and visitors, adding an element of whimsy to the simple act of selecting a drink.
